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CAR CONFIGURATOR
Responsive Webtool

In this project I was working for more than 18 month on the most important online marketing tool of every automotive company: the interactive car configurator. The complexity has resulted from the internationality of the Group, which is active in more than 50 countries worldwide. Legal requirements may differ from country to country, as data systems or market-specific special features in the product portfolio with approx. 30 different base vehicle platforms with up to 180 different optional extras.

Client
Hi-ReS! / BMW
Role
UX Design
Scope
Complex & Fully Responsive Webtool
Tools
Axure / Confluence

Concept documentation in Word 😮

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Screenshots of the running webtool

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